Email Marketing & List Building

These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t, and thought you might like to see the results. Optimize your “sender” or “from” field. Using a business name does not seem to … Read more

Print and keep this checklist handy for the next time you send a promotional email to your list or to a prospect if you want more email opens, product sales and online profits… __ Do you get to the point right away? Do not tell them about the last four hours you spent watching television … Read more

How do you get your readers to RACE to open your emails the moment they arrive in their inbox? Here’s one way to do it. It’s kind of sneaky but if you condition your readers properly, it can work really, really well. First, you already know that paying customers are worth far, far more than … Read more