Author Archive | JR Estrada

So, you’ve taken the plunge into the world of network marketing, and you’ve discovered Facebook as a goldmine for generating leads. Great choice! After all, Facebook is like that giant party where everyone hangs out—if you can make the right impression and follow up properly, you’re sure to find some serious business prospects. But let’s be real: following up with leads can be a bit… awkward. You don’t want to come off as a pushy salesperson or end up as the “weird person who won’t stop messaging.”

Don’t worry though—I’ve got you covered. In this post, we’ll dive into how to follow up with leads on Facebook in a way that’s both effective and fun. So grab your phone, settle into your comfy chair, and let’s turn those Facebook leads into loyal customers and team members!

1. The Power of the First Message: Be Cool, Not Creepy

Let’s start with the basics—your first message. If your lead is someone you don’t know personally, you don’t want to start off with a long-winded pitch about your product or opportunity. It’s like walking up to a stranger at a party and immediately saying, “Hey, I have this amazing thing I need you to buy.” Um, no. Not cool.

Instead, treat this like any other conversation you’d start with someone new. Begin with a friendly introduction and reference how you connected with them in the first place. Maybe you’re in the same group, or perhaps they liked one of your posts about your business.

For example:

“Hey [Name]! I noticed we’re both in [Group Name], and I saw you’re interested in [topic]. I thought I’d reach out and connect. I’d love to chat and hear your thoughts on [topic]. Looking forward to connecting!”

Short, sweet, and to the point. No hard sell—just a genuine conversation starter. You’re a human, they’re a human. Act like it.

2. The Follow-Up: Timing Is Everything

So, you’ve sent your first message, and hopefully, you got a response. But now, here comes the real question: When do you follow up if they don’t respond? This can be tricky, because you don’t want to bombard them with a hundred follow-up messages that end up in the dreaded “message read, but not replied to” limbo.

Here’s a little secret: timing is everything. Follow up too soon, and you risk annoying them. Wait too long, and they might forget who you are. You need to find that sweet spot.

A good rule of thumb is to wait 2-3 days before following up. If they haven’t responded after your first message, drop them a polite, casual nudge. Here’s an example of a non-pushy follow-up:

“Hey [Name]! Just wanted to circle back and see if you had a chance to check out my previous message. I totally understand if you’re busy, but if you’re interested in connecting, let me know!”

The key is to sound friendly and understanding—like you’re not in a rush to sell them something, but you’re here if they’re interested.

3. Be a Problem Solver, Not a Salesperson

When following up with leads on Facebook, you want to focus on how your product or business opportunity solves a problem for them—not just sell them something. People don’t want to be sold to; they want solutions.

Ask questions! Get them talking about what they’re struggling with or what they need. Once you understand their pain points, you can offer how your network marketing business can help them.

For example, if they’re complaining about their lack of time and need a side income, you could say:

“I totally get that! One of the reasons I started my network marketing business is because it gives me the flexibility to work from home on my own schedule. I’d love to share more about how I make it work—would you be open to a quick chat?”

You’ve now presented yourself as a helpful person who is offering a solution, not just another salesperson. Win!

4. The Secret Sauce: Humor & Personality

Facebook is a social platform, so don’t be afraid to show a little personality. If you’re funny or quirky, don’t hide it—let it shine through in your messages. The right balance of humor can go a long way in creating rapport with your leads.

For example, instead of just saying, “Let me know if you’re interested,” you could say:

“Let me know if this sounds like something that could fit your schedule—I promise, no sales pitch, just good vibes and a possible money-making side hustle. 😎”

Or if they’re taking a while to respond, you could joke:

“Hey, I know Facebook can be a black hole for messages sometimes, so if I missed you, I’m sorry! Just wanted to check in again.”

Humor humanizes the interaction and makes you more relatable. Just make sure to keep it light, and be careful not to overdo it. You don’t want to come off as trying too hard.

5. Keep It Short and Sweet (But Not a One-Liner)

While it’s tempting to pour your heart out and share every detail of your opportunity or product, keep in mind that less is more when following up with leads on Facebook. People are busy, and they don’t want to read long paragraphs (unless, of course, they specifically ask for more information).

A quick tip: If your message is more than three sentences long, you’re probably overexplaining. Keep your message brief and to the point:

“Hey [Name]! Just wanted to see if you’d be open to learning more about how I’m growing my business from home. It’s been a game-changer for me, and I think you might be a great fit!”

This is direct, clear, and leaves them wanting more—but not in a way that feels overwhelming.

6. Be Prepared for Silence (And Don’t Take It Personally)

Okay, let’s address the elephant in the room: not every lead is going to respond. Sometimes, people just don’t engage, and that’s okay. Don’t let it discourage you.

One of the hardest things about following up is dealing with silence. But remember, this isn’t a personal rejection. People have their own lives, and they might not be ready to dive into a business opportunity at this moment.

Keep your energy high and continue moving forward. If you don’t get a response after your follow-up message, give them some space. A simple rule: after 2-3 follow-ups, it’s time to move on to the next lead. There’s no need to keep pushing if someone’s clearly not interested. They might come around later.

7. The Final Nudge: Know When to Back Off

If you’ve followed up 2-3 times and they still haven’t responded, it’s time to back off. I know—it’s hard, especially when you believe in your product and opportunity. But respect for your lead’s time is crucial.

You can always leave the door open for future communication with a message like:

“Hey [Name], I totally get that this might not be the right time for you. If anything changes or you want to learn more in the future, feel free to reach out! Wishing you all the best. 😊”

This leaves things on a positive note, and hey, you never know when they might come back to you!

8. A Little Recap: The Follow-Up Formula

So, here’s the recap in a nutshell:

• Start with a friendly, casual introduction.
• Wait 2-3 days before following up.
• Keep it short, focused, and solution-oriented.
• Add a touch of humor and personality.
• Don’t take silence personally; move on if needed.
• Leave the door open for future conversation.

Conclusion: Following Up Doesn’t Have to Be Hard

There you have it! Following up with leads on Facebook doesn’t need to be complicated or uncomfortable. With a little timing, some humor, and a focus on building relationships, you’ll be turning those cold leads into warm prospects in no time. So, get out there, have fun, and remember: it’s all about being genuine and helpful. You got this!

And hey, if things don’t work out with one lead, there’s always the next one—Facebook’s waiting for you! 😎

So, you’ve discovered the magic of Twitter (or should I say X? Because that’s the new name, right?). Either way, you’re in the right place because, just like that magic lamp, it’s got some serious lead-gen potential. But hold your horses—just because you’re “following” people doesn’t mean you’re actually following up. If you’re in the world of network marketing, following up is where the real magic happens.

But here’s the catch: Most people suck at following up on Twitter. They’re either too pushy, too silent, or just plain confusing in their messages. Well, not you, my friend! After reading this blog, you’ll be following up like a pro. You’ll build relationships, not spam inboxes. Ready to learn how to do it? Let’s dive in!

Step 1: The Twitter Setup—Because No One’s Going to Follow You if You Look Like a Potato

Before you even think about following up, let’s make sure your Twitter profile isn’t sending your leads running for the hills. You wouldn’t show up to a job interview wearing pajamas, right? Your Twitter profile is your first impression. Make it count!

• Profile Picture: Let’s skip the blurry selfies or the logo. People want to connect with a human being. Use a friendly, clear picture of yourself, smiling, looking approachable. You know, people-y.
• Bio: Make sure your bio tells the world what you do (and makes it sound awesome). Don’t just say, “Network Marketer.” Be specific. Are you into fitness? Help people find financial freedom? Say it loud and proud!
• Pinned Tweet: This is like the cherry on top. Pin a tweet that showcases what you’re about. A success story, a recent win, or even a promotional offer. Something that will grab attention and keep people hooked.

Once your profile is looking sharp, we can move on to the fun stuff: actually finding leads!

Step 2: Finding Your Leads—The Right Way

Here’s where people usually mess up. They start following everyone and anyone with a pulse, hoping they’ll magically convert into customers. That’s not how it works, folks. You want quality over quantity!

• Use Hashtags Like a Pro: Hashtags are your ticket to finding the right people. Start by researching hashtags relevant to your niche—whether it’s #NetworkMarketing, #WorkFromHome, #Entrepreneur, or whatever fits your vibe. Get into the hashtag game!
• Twitter Advanced Search: This is where the magic happens. You can search for keywords, phrases, or even specific locations. For example, try searching for “I want to work from home” or “need extra income.” You’ll find people actively talking about the things you can help them with.
• Engage with the Right People: Don’t just blindly follow. Instead, engage with people who show interest in what you’re offering. Respond to their tweets, give valuable comments, and build rapport. This is a relationship business, folks!

When you start finding leads, it’s time to get ready for the follow-up process. But how do you do that without coming across as a creepy stalker?

Step 3: Timing Is Everything (No One Likes a Desperate Salesperson)

Okay, let’s be real: no one likes being bombarded with sales pitches five minutes after they follow someone. Think about it—you wouldn’t walk up to someone at a party and immediately try to sell them something, right? Same goes for Twitter.

Instead, you want to build rapport first.

• Start with a Compliment: Compliment their tweet or something about their profile. “I love your thoughts on entrepreneurship!” or “Your post about working from home is spot on!” Make it genuine. You’re not trying to butter them up—just connecting over common ground.
• Reply, Retweet, and Like: Don’t just slide into their DMs (direct messages) right away. Engage with their tweets first. Show that you’re interested in what they have to say. This builds trust and gets them to notice you.

Once you’ve established a little back-and-forth, it’s time to move on to the follow-up.

Step 4: The Art of the Follow-Up—No One Wants to Feel Like a Transaction

Here’s the thing: people are sick of getting “hard-sell” messages. The “Hey, I’ve got a deal for you!” pitch doesn’t work anymore. People want to feel valued. So how do you do that?

• Personalized Message: When you DM someone, make sure it’s personalized. A simple “Hey, thanks for connecting! I see you’re interested in growing your online business. I help people do that with [product/service]. Would you be open to learning more?” works wonders. No hard sell, just an invitation to learn more. Be conversational, not pushy.
• Ask Questions: People love talking about themselves. So ask them questions. “What made you interested in working from home?” or “How’s your journey with network marketing so far?” This not only gives you valuable info, but it also positions you as someone who cares.
• Provide Value Before Selling: If you’ve got a product or service that could help them, offer something of value first. Maybe it’s a free resource, a blog post, or a quick tip that addresses something they’ve mentioned. The key here is to give before you ask for anything.

Step 5: Knowing When to Step Back (Because No One Likes a Stalker)

Here’s a little secret: follow-ups should never be a game of persistence—they should be a game of patience. If you’ve followed up once and they didn’t respond, don’t send five more messages in a row. That’s when you start looking like the desperate guy at the bar who just won’t leave.

Instead, give them space. If they’re interested, they’ll reach back out. If not, that’s okay too. Move on to the next lead. You’ve got a business to run, and persistence is great—but respect for their time and decision is even better.

Step 6: Automating Your Follow-Up—Because Ain’t Nobody Got Time for That

We live in a fast-paced world, and while relationships are crucial, time is precious. So, how can you streamline your Twitter follow-up process without being a robot? Simple: automation tools!

• TweetDeck: If you’re juggling multiple leads, TweetDeck is a lifesaver. You can schedule tweets, monitor hashtags, and engage with people without having to refresh your feed every five seconds.
• DM Automation Tools: There are tools that can help you send welcome DMs or follow-up messages after someone follows you, as long as they’re personalized. But proceed with caution—people can smell spam from a mile away. So, don’t rely on automation too much!

Step 7: Measuring Success—Because We’re All About Results

Lastly, how do you know your follow-ups are working? You’ve got to track your results! Use Twitter analytics to check your engagement rate, how many clicks you’re getting, and the effectiveness of your follow-up messages. This helps you see what’s working and what’s not, so you can tweak your approach accordingly.

Final Thoughts: Follow-Up Like a Boss

So, there you have it! Following up with leads on Twitter doesn’t have to be awkward or salesy. In fact, it can be fun, engaging, and way more effective when done right. Just remember to be genuine, add value, and know when to back off. Relationships take time, but with the right follow-up strategy, you’ll turn those Twitter leads into long-term business partners.

And always remember: no one likes a pushy salesperson. So keep it light, keep it real, and keep following up like a pro!

Happy tweeting!

Are you tired of chasing down leads for your network marketing company like you’re hunting for treasure? Do you feel like you’re sending out cold DMs to every person who looks at you twice on Facebook? Well, my friend, it doesn’t have to be this way! I’m here to show you how to generate leads for your network marketing business without pulling out your hair or annoying your friends and family.

Grab your coffee, take a deep breath, and let’s dive into some strategies that actually work. And I promise you, no gimmicks. Just good ol’ lead-generation magic.

1. Start with Your Circle (But Don’t Be Weird About It)

Here’s the thing: your friends and family already trust you. You’ve known them forever, and they know you’re not a scam artist. So why not start there? But here’s the catch — don’t be creepy about it.

Instead of randomly spamming your entire Facebook list with “Hey, join my MLM!” why not share your excitement with them? Tell them why you’re passionate about what you’re doing. Ask them if they know anyone who might be interested. This is a great way to get your feet wet without looking like you’re trying to sell everyone a timeshare.

Pro Tip: Be human. Talk to people the way you would if you were recommending a good Netflix show (because honestly, that’s the vibe you want).

2. Utilize Social Media (But Not Just for Posting About Your Product)

Social media is a treasure trove for leads, but you have to use it right. Sure, posting about your products is part of the process, but let’s face it — nobody cares about your product 24/7. They care about you.

The secret to social media success? Engagement. Engage with your audience! Respond to comments, like their posts, and start conversations in your DMs. This builds relationships. People want to do business with people they trust, so instead of posting your latest deal, post something that shows off your personality. Maybe a funny meme about your journey as a network marketer? Or a motivational quote?

3. Content Marketing – AKA, Be the Expert

If you’re still wondering how to get leads for your network marketing company without being the creepy “Buy from me!” person, content marketing is your answer. Think blogs, videos, and podcasts that solve problems.

Start creating valuable content that aligns with your audience’s needs. Share tips about how to balance work and life, how to grow your own network marketing business, or even share success stories from your team. The more helpful content you put out there, the more likely it is that people will start turning to YOU for advice.

And you know what that means? They’ll be reaching out to you first when they’re ready to join your network marketing business. No cold-calling necessary.

Pro Tip: Create a blog or YouTube channel, but if you’re not into writing or talking on camera, consider starting a podcast. It’s a great way to connect with your audience without the pressure of “being on stage.”

4. Host Webinars and Free Training (Aka, Give Away Your Wisdom)

Listen, nobody likes feeling like they’re being sold to, right? But people LOVE free training. Free is the magic word.

Offer a free training or webinar on something that’s helpful to your target audience. It could be a webinar on how to market your MLM business better or how to create a killer lead magnet. Whatever it is, give away your knowledge and position yourself as the expert. At the end of the session, you can subtly pitch your business, but the key is to provide enough value upfront that people are eager to hear what you have to offer.

Webinars are also a great way to generate a list of interested leads. At the very least, you’ve gained an audience that trusts you more than they did before. They were there to learn from you, not just to be sold something.

Bonus: You can also record the webinar and use it as an evergreen lead generator.

5. Utilize Paid Ads (But Don’t Go Overboard)

Let’s be honest: paid ads are the shortcut to finding leads. But like all shortcuts, you need to know what you’re doing — otherwise, you could end up wasting money faster than you can say “PayPal’s charging me AGAIN!”

Start by running targeted Facebook ads. The great thing about Facebook (and Instagram, for that matter) is that it lets you specify exactly who you want to reach. If you’re in health and wellness, you can target people who are interested in fitness or healthy living. If you’re in the financial space, target people who follow other financial influencers. It’s like matchmaking, but for business.

Pro Tip: Don’t try to sell your product directly with the ad. Instead, use the ad to offer something free, like an eBook, a cheat sheet, or a webinar. This will help you build an email list of leads that are already interested in what you have to offer.

6. Leverage Your Email List (And Don’t Just Use It for Spam)

Email marketing isn’t dead. It’s still one of the best ways to nurture leads and keep your audience engaged. After you’ve started building an email list (maybe from your free content, webinars, or ads), keep it fresh and fun. People don’t want to open your emails and feel like they’re being sold to — instead, they want value!

Send out regular emails with tips, motivational content, success stories, or personal anecdotes from your journey. Make it relatable. When it’s time to make an offer, do it in a way that feels natural — not like a sales pitch.

Also, be sure to segment your list so you can send targeted messages to people based on their interests. For example, if someone attended your health and wellness webinar, you can send them emails related to that specific niche.

7. Network Like a Human, Not a Robot

A big part of network marketing is, you guessed it, networking. But here’s the secret: network like a human being, not a robot with a pitch.

Instead of showing up at events or online groups and immediately shouting about your business, engage with people. Get to know them. Help them with what they need. And yes, share your business when the time is right, but don’t push it. Building trust and rapport is key.

Use platforms like LinkedIn, Facebook groups, or in-person events to build relationships with others in your industry, but don’t be that person who hands out their business card like it’s candy. Relationships, not transactions, will get you the leads you’re looking for.

8. Follow Up Like a Pro

Now, we’ve all heard this one before, but follow-ups are crucial. No one wants to feel like they’re being stalked, but a well-timed follow-up can make the difference between someone joining your team and them signing up with someone else.

Use an email autoresponder or CRM system to keep track of your leads and follow up with them regularly. Just don’t be that person who follows up 12 times a day with “Did you sign up yet?” Instead, offer something new each time, like a new piece of content or a helpful tip. Keep the relationship warm and make it valuable.

Wrapping Up: So, how do you get leads for your network marketing company? The answer is simple: be human, be helpful, and be consistent. Use social media to build relationships, create valuable content, and always remember to follow up. And remember, it’s a marathon, not a sprint.

Ready to get started? Now go out there, be awesome, and watch the leads roll in!