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How to Follow Up with Leads on TikTok for Your Network Marketing Company (Without Being “That Guy”)

Okay, let’s get this out of the way right now: you know that guy (or gal) on TikTok who slides into your DMs faster than a Zoom call on Monday morning, selling you their latest “miracle product” that just so happens to be a part of their network marketing business? Yeah, we all do. And as much as you might love a good sales pitch, that guy is probably not getting many people to hit “apply now” on his pitch.

But here’s the good news: you don’t have to be that person! TikTok can be an amazing tool for growing your network marketing business, especially when it comes to following up with leads in a way that feels natural, friendly, and fun—not pushy. Ready to learn how to turn TikTok leads into raving fans without feeling like you’re begging someone to buy a pyramid of Tupperware? Let’s dive in!

1. Stop Being a Sales Robot – Get Personal

Look, we know you’ve got an incredible product, service, or opportunity to offer, but the key to successful follow-ups on TikTok is not just spitting out your pitch like a robot. No one likes feeling like they’re part of a cold sales funnel.

Instead, get personal. Think about how you’d talk to a friend you just met on TikTok. You know, the one who left a super positive comment on your video or started following you because they love your vibe? That’s your lead! So, when you follow up, treat them like a person—not a prospect.

  • Personalize your message: Mention something specific about the conversation, the comment they left, or something from their profile. If they shared a fun video of their dog, ask how the dog’s doing (bonus points if you throw in a dog emoji).
  • Keep it light and engaging: You’re not writing a sales pitch; you’re chatting like you would with a friend. Maybe toss in a meme or GIF if it fits. TikTok is a fun space, so don’t be afraid to add a little humor.

Example Message:

“Hey [Name]! Thanks for the follow! I saw you’re into [insert hobby/interest from their profile]—that’s so awesome! I actually have something that could help you with that. Let me know if you’d be interested in chatting more about it! No pressure, just thought I’d share! 😊”

2. Nurture Before You Pitch – Build the Relationship First

TikTok isn’t like other platforms where people expect to jump straight into a pitch. On TikTok, people are looking for entertainment, value, and a bit of humor, not someone trying to sell them something within 30 seconds of saying “hi.”

So, before you hit them with the big “apply now” call to action, take a minute to nurture the relationship. Here’s what that looks like:

  • Engage with their content: If they’re posting regularly, like and comment on their videos. Show them you’re not just there to sell, but that you’re genuinely interested in what they’re about.
  • Provide value: Share tips, ideas, or resources that could help them. This is about building trust. If they’re into fitness, for example, offer a workout tip that aligns with your business or what you do.
  • Share your journey: People love seeing the behind-the-scenes stuff. Share a funny TikTok about your own experience in network marketing or how you’ve used your product. Make it relatable, and let them see that you’re not just selling something—you’re living it.

3. Use TikTok’s Tools to Keep It Fun (and Less “Sales-y”)

TikTok has a ton of fun tools that can help you engage with your leads in a non-salesy way. You don’t have to constantly be posting about your network marketing opportunity to stay relevant. Try using features like Duets, Stitches, and even just sharing quick videos to show off your personality. Here’s how you can use them:

  • Duet/React to Their Content: If they’ve posted something interesting, create a duet video or stitch their content with your thoughts. This way, you’re making your follow-up feel more like a conversation than a sales pitch.
  • Ask Questions: Create interactive TikTok videos where you ask your followers questions about things they care about (related to your niche, of course). This will spark conversations, and you can respond to comments, which leads to more opportunities for personal follow-ups.
  • Behind-the-Scenes: People love seeing the real, unfiltered side of you. Show the messy, everyday things that make you human. TikTok is a place for authenticity, so take advantage of it!

4. Be Consistent, But Not Obsessive

No one likes the feeling of being hounded—especially on TikTok. If you message someone and they don’t respond right away, don’t send a follow-up every day for the next two weeks. Instead, be patient and consistent.

Here’s how to keep your follow-up process smooth:

  • Follow Up Once (Maybe Twice): Wait a few days after your initial message and follow up with something casual. Keep it light, friendly, and non-urgent.
  • Time Your Follow-Ups: Don’t just follow up at random. If someone’s engaged with your content or commented on your videos, it’s a good time to reach out again. Think of follow-ups like a conversation, not a chase.
  • Respect Their Space: If they haven’t responded after your follow-up, don’t push it. Respect their time and energy. If they’re interested, they’ll reach back out when they’re ready.

Example Follow-Up Message:

“Hey [Name]! I just wanted to check in and see if you had any questions about what we talked about last week. If not, no worries at all! Just thought I’d follow up and see if this might be something you’d be interested in! 😊”

5. Create Urgency Without Being Pushy

Here’s the key: create a sense of urgency without sounding like you’re trying to force someone into a decision. People like options, but they also like to feel like they’re not going to miss out on something awesome.

  • Limited Time Offers: If you’re promoting a special deal or a limited-time offer, let them know. Just don’t make it sound like they’re being “forced” into it.
  • Exclusive Group or Event: Invite them to join an exclusive TikTok live or group where you share more information about your network marketing opportunity. This way, it feels like a special, personal invite instead of a hard-sell tactic.

Example Message:

“Hey [Name]! I wanted to invite you to a special TikTok Live where I’m sharing all the insider info on [your business/product]. It’s happening tomorrow at 7 PM, and I’d love for you to join us. Let me know if you want the link! 😊”

6. Call to Action (The Right Way)

Here’s the deal: the ultimate goal of your TikTok follow-up strategy is to get people to take action—but you want to do it in a way that doesn’t make them feel like they’re being sold to.

When the time is right (and after you’ve built a relationship), guide them toward the action you want them to take. Be clear, direct, but friendly. A simple call to action like, “Click the link in my bio to apply now,” will do wonders.


Ready to Take Action?

Now that you’re armed with some amazing tips to follow up with your TikTok leads, it’s time to put them into practice! Build relationships, be authentic, and make your follow-ups a breeze. Ready to take your network marketing game to the next level? Click the link at the top of this page that says “Click here to apply now” and let’s get started!


With these strategies, you’ll be following up with TikTok leads like a pro in no time—minus the awkwardness and pushiness!

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